Trending: TikTok sales, Meta fails and what actually works
From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover what’s driving real results and what’s quietly tanking your reach.
Take the Inman Intel Index survey for June
Each month, hundreds of real estate agents, brokers, executives and investors report on what they're seeing in their corner of the industry. Add your insights. Take the survey.
To move or not to move? A better way to handle the waiting game
Are your clients “waiting for the market to recover”? They’re often talking about fear and uncertainty, coach Darryl Davis writes. Ask these questions to shift from uncertainty to clarity.
Christie’s Real Estate expands into Traverse City, Michigan
The firm's new office, overseen by broker Ken Kleinrichert, will open in July on South Union Street. Top producers Molly Buttleman and Lydia Wiley will serve as key agents leading sales for the new office.
Pulte wages war on Fed Chair Jerome Powell, blaming him for high home prices
The chair of the Federal Housing Finance Agency, Fannie and Freddie has spent the past day calling on Powell to step down, saying he’s responsible for high home prices.
Fire-scarred CA neighborhoods ‘not even close’ to bottoming out
The Amalfi Estates owner said listings are slowing down and prices have been dropping, but there's plenty of room to fall, which is extending the buyer's market.
Struggling agents, 3 mins with Trump, ChatGPT revolution: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.
How changing demographics are reshaping the luxury market
As millennials and Gen Z take center stage in luxury homeownership, the industry will have to adapt to meet the needs of these buyers, Lindsey Harn writes. They want spaces that align with their values, needs and ambitions.
From random to reliable: How to build a referral machine
The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are seven timeless, proven strategies that agents are using in today's market to build their own referral networks.
The price isn’t right? How to talk sellers through their concerns
Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing.
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